Making complex deals and projects easy to act on

I produce the collateral, campaigns, and event logistics that move commercial real estate transactions and membership organizations forward — from first draft to signed agreement.

WHAT I DO

From Kickoff to Delivery

The work spans offering memoranda and broker outreach to multi-day events and performance reporting — usually several of these running at once.

Offering Memoranda & Sales Collarteral

Regularly created 20+-page OMs with competitive comps, financial tables, and leasing plans. One-page teasers and broker email templates. Design systems in InDesign that cut future production time.

35% email open rate on broker outreach templates
40% fewer follow-up questions after OM delivery

Campaign & Content Strategy

Integrated campaign plans across paid, organic, email, and event channels. Content calendars for 30+ assets per sprint. A/B testing on subject lines and hero creatives.

18% lift in email open rate
24% CTR improvement
22% reduction in cost-per-lead

Event & Travel Coordination

End-to-end logistics for conferences and multi-day business development trips: hotel blocks, vendor contracts, run-of-show, on-site operations, and full budget reconciliation.

60+ guests average per event
6 vendor contracts per event
12 qualified leads post business development event

Social & Digital Content

UGC-style short video series and image kits for Instagram and TikTok, repurposed as paid ad creative. Shot list coordination to capture 35 unique assets in a single session.

2.6% CTR on paid social
28% MoM engagement increase

Project & Approvals Management

Cross-functional timelines in Asana coordinating marketing, legal, design, and executive stakeholders. Approvals matrices that reduce revision rounds and eliminate duplicate work.

2 days faster time-to-publish
1.4 fewer revision rounds per asset

Reporting & Optimization

Monthly dashboards combining email, social, and landing page metrics. Cohort analysis to identify which acquisition channels generate the highest-quality leads.

15% improvement in lead-to-opportunity rate
0.8–1.6pp conversion rate lift across tests

Experience across events, hospitality, real estate, membership, and sports — clients include JLL, The Net Lease Group, The Intrepid Companies, AOII, and collegiate organizations.

Planning an Event or need Marketing Support?

"I can honestly say I’ve never had so much fun giving my money away."

Event Attendee - Las Vegas March Madness trip

"It is so very important for us to meet or exceed our client’s expectations.....and you absolutely got us there!"

Satisfied client

"Thank you for hosting such a great event this week. I really enjoyed spending time with each of you and look forward to continuing to work with your group."

Event Attendee - AOII

"Rising to a challenge and meeting it head-on is one of your many outstanding qualities. You have never not been this way, so thanks for that as well!"

Referred Client