Meet Hannah

I've spent five years turning complicated projects into finished work — offering memoranda that brokers actually use, events that run without visible effort, and campaigns with numbers attached to the outcomes.

I’m always interested in connecting with teams and professionals in marketing, events, and brand strategy. Whether you're hiring, collaborating, or just want to learn more about my experience, feel free to reach out using the form below.

Background

At JLL, I was the communications link between deal teams, legal, and outside partners on over 200 affordable housing transactions. That meant writing client-facing materials, producing capabilities presentations, and making sure the right stakeholders had the right information at every stage of a deal. At The Net Lease Group, I shifted into full campaign ownership — managing email, digital, social, and listing platforms for over 100 commercial assets, and building the reporting infrastructure that showed what was working.

On the events side, I've planned and executed multi-day business development trips for 60+ guests — hotel negotiations, vendor contracts, day-by-day run-of-show, on-site operations, and post-event reconciliation. The March Madness trip to Las Vegas generated 12 qualified leads and came in under budget.

My MBA from UGA sharpened how I think about audience segmentation, financial analysis in OMs, and campaign measurement — but most of what I know came from doing the work across real estate, hospitality, membership, and collegiate organizations.

Experience

The Net Lease Group

Feb 2024- Present
Marketing Associate

Full ownership of multi-channel marketing for 100+ commercial assets nationwide — from campaign build through performance reporting and CRM integration.

  • Manage email, digital, social, and listing platform campaigns for 100+ assets; achieved 37% increase in digital engagement through improved targeting and segmentation
  • Produce offering memoranda, broker teasers, and outreach templates — including InDesign design systems that reduced future OM production time by ~30%
  • Built automated workflows and reporting dashboards combining email, social, and listing metrics to surface actionable campaign insights for leadership
  • Developed governance processes for data entry and campaign assets, ensuring consistency and compliance across all channels

JLL

May 2021- Feb 2024
Project Coordinator

Communications liaison and collateral producer for JLL's Affordable Housing team across 200+ transactions nation wide.

  • Produced client-facing OMs, capabilities presentations, BOVs, and client status reports — tailoring content to broker, investor, and lender audiences
  • Served as the communications link between internal deal teams, legal, and external partners; managed messaging consistency across all stakeholder touchpoints
  • Produced event communications — invitations, leader briefs, agendas, follow-up messaging — for conferences, property tours, and training sessions
  • Built workflows to reduce turnaround times across departments and vendors, and coordinated legal and finance reviews to keep deliverables on schedule

Balfour Residential

Aug 2020 - April 2021
Corporate Executive Administrative Assistant

Cross-functional communications and event logistics across the corporate office and 24 multifamily properties.

  • Coordinated communication between the executive team and 24 properties to drive consistency in leasing strategy, resident programs, and internal rollouts
  • Produced executive reports, community updates, and internal documentation; managed daily office functions and event logistics across corporate and property locations

University of Georgia

Jul 2019 - May 2020
Event Specialist

Planned and executed 25+ alumni and donor events from conception to on-site delivery.

  • Managed vendors, registration, and communications for 25+ events; led on-site operations and vendor coordination across all formats
  • Collaborated with advancement and marketing teams to align events with brand and donor engagement goals

Education

University of Georgia
Masters of Business Administration
Concentrations: Marketing, Finance, Entrepreneurship & Real Estate

Bachelor of Arts
Communication Studies

Organizations

Alpha Omicron Pi
VP of Communications 
Membership Chair

Hemophilia of Georgia
Camp Coordinator

Tools

Collateral & Design

Adobe Creative Cloud Canva Figma

Campaign & CRM

HubSpot Salesforce MailChimp
Constant Contact Buffer Later Social
Meta Ads Manager

Project Management

Smartsheets Asana Sharefile
Google Suite WordPress Webador
Microsoft Office Suite

Research & Outreach

Zoominfo Neverbounce Shuttershock
Epidemic Sound

Interested in the full picture?

If you’d like a deeper look at my experience, skills, and project work, you can explore my full resume below.