Subscription Campaign

One-time deal contacts represent significant untapped subscriber value—they've already demonstrated deal interest and access to NLG, but many never convert to ongoing subscribers. The strategic opportunity is systematic reconnection: reignite interest in quarterly market intelligence, surface upcoming opportunities in their deal profile, and progressively segment them based on demonstrated interest and preferences.

Post-close contact reconnection automation

Built workflow automating outreach to contacts from recently closed deals, positioning quarterly market briefings and upcoming property announcements as natural next touchpoint, reconnecting investors while deal momentum remained fresh.

Engagement tracking through landing pages and follow-up emails

Linked quarterly report landing pages and follow-up emails to gauge contact activity levels, measuring report download, email opens, and property announcement engagement, providing data for future list prioritization and segment messaging.

Workflow tag implementation for progressive segmentation

Established tagging system flowing through automation (deal interest tags, location tags, asset class tags, engagement level tags) so each contact's interaction with reports, properties, and announcements progressively refined their segment and future messaging.

Preference email segmentation architecture

Created preference email asking contacts to specify deal types, geographies, and communication frequency, translating responses into lasting segment tags ensuring all future announcements aligned with stated preferences.

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