Market Data Posts

Market intelligence posts live or die by editorial judgment -                  not every data point is worth sharing, and the ones that are still need a visual format that makes the insight land before the viewer moves on. These posts gave The Net Lease Group's audience something concrete: a snapshot of Georgia's retail vacancy and demand trends, and a read on Atlanta's commercial real estate sales momentum. The target reader already knows the market; the post had to respect that fluency while adding something they hadn't already seen. Every figure was sourced, verified, and cited, because credibility is the whole point.

Research, Sourcing & Fact-Checking

Pulled and verified market data from Costar, selecting the specific figures most likely to resonate with an investment-focused audience while ensuring every number could withstand scrutiny from brokers and clients who know the market firsthand. Accuracy was non-negotiable given the professional audience.

Infographic Design

Designed two distinct infographic layouts, building each from the data up so the visual hierarchy reflected the actual story rather than a formatted table. Both posts established an early design direction for the firm's broader market content series.

Caption Writing & Source Attribution

Wrote captions that contextualized the data without over-explaining it, and linked original source articles in each post. The attribution protected the firm from misrepresentation risk while positioning it as a credible curator rather than a content aggregator.

Brand Standards Across Formats

Applied NLG visual guidelines across both posts, adapting the infographic format to look intentional and on-brand even though market data posts were a departure from the firm's existing content types. The posts had to feel native to the brand on their first outing.

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