Capital Markets Overview

A quarterly capital markets overview for JLL's Affordable Housing platform, used both to open conversations with prospective clients and as leave-behind material at industry events. Affordable housing moves slower than the broader CRE market, so the challenge wasn't constant reinvention — it was building a foundation strong enough to hold up with only light updates each quarter rather than a full rebuild. The piece needed to read as sharp and current whether it was opening a new relationship or sitting on a table at an event. The rest is in the tiles.

Brand Refresh & Design

Rebuilt the report on JLL's current branding standards, giving the firm's affordable housing platform a more current, polished presentation.

Reusable Quarterly Framework

Designed the report's structure to hold up quarter over quarter, requiring only incremental data updates rather than a full redesign each cycle.

New Client Development Tool

Positioned the report as a conversation-opening piece for prospective clients, translating market data into a credibility-building first touchpoint.

Event & Meeting Collateral

Adapted the report for use as printed collateral at industry events and client meetings.

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