Chicago HAP

Two structurally different properties - one a historic high-rise, one a suburban garden-style community-closed together as a Project-Based Section 8 HAP portfolio with 466 combined units, in a market the team didn't have an established presence in. A two-property announcement for a deal in a new geography had to do more than announce a closing: it had to demonstrate the team's flexibility across building types, deal structures, and markets to an audience who would notice whether the graphic was thoughtful or templated. The post and its corresponding email were also deployed as outreach to clients with similar HAP exposure in comparable MSAs.

Dual-Property Graphic Design

Designed a single closing announcement that clearly presented both properties as distinct assets within a unified deal, balancing individual property photography with shared deal context in a format that read cleanly across both Linkedln and email.

New Market Positioning

Framed the closing to signal the team's reach beyond its core markets, using the announcement as evidence of geographic flexibility for owners and operators in new markets watching the team's track record develop.

Coordinated Email & LinkedIn Distribution

Managed the full distribution strategy, sharing through broker Linkedln pages for visibility and coordinating email sends to clients involved in the deal and prospective clients with comparable HAP properties or Midwest market exposure.

Deal Highlights

Highlighted the deal's defining characteristics - combined unit scale, Project-Based Section 8 HAP structure, LIHTC rehab path, and a mark-up-to-market rent increase opportunity - surfacing the details most relevant to affordable housing investors evaluating the team's capabilities.

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