The Pines

A 204-unit, 100% LIHTC community in the Denver MSA, closed at 96% occupancy. What made this announcement more complicated than most is that the property underwent a branding update mid-marketing, requiring a full refresh of photography and all marketing materials before closing. Multiple versions of the announcement were produced to reflect the team's evolving preferences and to find the best way to showcase the property in its final, finalized form - while also demonstrating that the team could close LIHTC and HOME affordability deals with the same confidence regardless of what changed during the process.

Multiple Versions Across Brand Refresh

Produced multiple closing announcement versions to reflect a mid-deal branding update, adapting to changing photography and visual preferences without losing consistency, and selecting the version that best showcased the property at closing.

Full Marketing Material Update

Updated all property photography and marketing assets across the announcement when the project was finalized, ensuring the closing graphic reflected the actual delivered property rather than an earlier or pre-renovation visual.

Affordability Type Showcase - LIHTC & HOME

Framed the announcement to highlight the team's ability to close across LIHTC and HOME affordability structures, using this deal as evidence of range for prospective sellers evaluating the team's expertise beyond a single deal type.

Deal Highlights

Surfaced the deal's strongest data points - unit count, occupancy at close, and affordability structure - positioning the announcement to resonate with Denver MSA investors and owners tracking performance benchmarks.

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