Alumnae Social Posts & Snail Mail

An alumnae chapter's programming only works if members actually show up, and getting sisters to show up means reaching them through more than one channel. The chapter runs programming across a membership base that spans different ages, communication habits, and levels of digital engagement. A social post alone misses the sisters who aren't checking Instagram; a mailer alone misses the ones who are. Building a reminder system that worked across both meant designing assets that felt warm and personal regardless of format, and coordinating logistics so every event had a clear, consistent touchpoint ahead of time.

Dual-Channel Reminder System

Built a consistent event reminder approach across social media and physical mailers, ensuring the chapter's communications reached both digitally active members and older alumnae who prefer traditional correspondence, without either group receiving a watered-down version of the information.

Social Post Design

Designed social graphics for upcoming chapter events, creating posts that listed event details clearly while maintaining the chapter's visual identity and warm, community-forward tone.

Physical Mailer Design & Production

Produced print-ready mailers sent directly to older sisters, designing a format that translated the chapter's digital aesthetic into a physical piece intentional enough to actually get kept.

Member Engagement & Connection

Designed every reminder with the goal of making sisters feel genuinely connected to the chapter, not just informed about a date, but welcomed into something worth attending.

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