200-Unit Market-Rate Conversion

A 200-unit community in Bradenton, Florida, exiting its LIHTC decontrol period and converting to fully market-rate status. In-place rents sat meaningfully below comparable market-rate properties, with a projected per-unit rent premium achievable in the near term, and projected 5-mile population growth running many times the national average. The corridor had become one of the most active acquisition targets in the Southeast, and the OM needed to carry a rent-bump thesis grounded in a precise, credible comp set. This was a spread-format book -      more information-dense than a standard deal package - requiring strong photography, layered demographic data, and a submarket aerial that made the location immediately legible to buyers underwriting from a distance.

Cover & Photography Coordination

Designed the cover and coordinated the full property photography shoot, curating and placing images throughout the book to reinforce residential quality, amenity depth, and the site's waterfront character.

Investment Highlights & Submarket Aerial

Built the investment highlights section in the spread-format structure and created the annotated submarket aerial with retailer and employer callouts alongside the metro overview map.

Demographics & Floor Plans

Gathered 5-mile and metro-level demographic data - population growth projections, income metrics, and household trends - and reformatted all four unit type floor plans to align with current branding standards.

Rent Comparables Research & Map

Built the rent comparables map, called properties directly to gather current market data, and structured the comp tables by unit type to substantiate the projected rent premium over in-place leasing.

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