ibml Corporate Headquarters

A biweekly external marketing report tracking deal exposure and prospect engagement for the ibml Corporate Headquarters - a single-tenant NNN net lease asset in the Birmingham MSA, exclusively marketed by The Net Lease Group. With data flowing across NLG's proprietary platform, Crexi, and Costar simultaneously, the report had to present a unified performance picture drawn from three different databases without letting the seams show. Buyers for assets of this type bring real expectations; the report needed to demonstrate reach and traction in a format that matched the caliber of the deal itself.

Cross-Platform Data Aggregation

Gathered and reconciled marketing metrics from NLG's proprietary CRM/Constant Contact platform, Crexi, and Costar into one report each cycle. Pulled impressions, page views, open rates, OM downloads, and confidentiality agreement activity from three separate systems into a single source of truth.

Marketing Performance Layout

Designed the report's visual structure to present platform-specific metrics in clearly labeled sections so clients could see performance across each channel without decoding raw exports. The layout made three disconnected data sources read as one coherent story.

E-Blast Coordination & Timing

Managed the biweekly send cadence, compiling the send-ready marketing update on schedule each cycle. Ensured the metrics captured in each report reflected the most current data available at the time of distribution.

Prospect Engagement Tracking

Translated raw platform numbers into a legible snapshot of buyer engagement - targeted prospect counts, open rates, executed confidentiality agreements, and unique platform views - giving the client a meaningful read on market interest at each reporting interval.

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