LIHTC Senior Community

A LIHTC senior community in a university market - a town defined by a major Power 5 institution and a high-performing local economy largely invisible to investors who haven't dug into it. The deal sat at an unusual intersection: an affordable senior housing asset in a college town with major athletic-conference economic pull, a nationally recognized downtown, and a quality-of-life profile that draws retirees, faculty, and long-tenure residents in equal measure. The OM had to establish credibility for a secondary market while showing why that market, specifically, represented a durable investment. The property's brand identity, anchored by a custom logo, ran throughout the document as both a design system and a signal of care.

Unique Cover & Branding

Designed the cover with a property-specific treatment and developed a custom logo system, applying it throughout the document as a recurring visual element that reinforced the property's identity across every section.

Investment Highlights Pages

Created the full investment highlights section, building out the layout and content structure for the senior asset positioning, rent growth thesis, and the affordable housing demand story specific to the market.

University & Market Research

Built an influence map for the local university and a market overview map, annotating campus scale, economic activity, and proximity to position the university as a permanent anchor, then contacted comp properties directly to gather rent and occupancy data and wrote the market section synthesizing demographic, economic, and university-driven factors for buyers unfamiliar with the submarket.

Site Plan, Floor Plans & Conference Section

Produced the site plan and floor plan layouts from drawings, and designed a section showcasing the market's cultural and community advantages to complete the residential demand story.

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