Affordable Housing Capabilities

A two-page capabilities overview for the JLL Affordable Housing team, designed for direct sharing with prospective clients and business development contacts. The original file was a large, comprehensive deck - functional internally but too unwieldy to hand off in a first conversation. Distilling that into two pages meant making real editorial decisions about what earns space and what doesn't. The updated design was also built to reflect the company-wide rebrand, keeping the document current as deals closed and the team's track record evolved.

Condensed Format & Shareability

Adapted the team's full capabilities deck into a focused two-page format that could be distributed without overwhelming the recipient, preserving the substance while removing the friction of a longer internal document.

Rebrand Implementation

Updated the design to reflect the company-wide branding refresh, applying the new visual language consistently across layout, typography, and color while maintaining the document's informational integrity.

Content Maintenance & Deal Updates

Maintained the file on an ongoing basis, updating transaction volume, closed deals, and team information so the document stayed accurate and ready to share as the team's track record grew.

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